LOC lipstick Review


I love the LOC lipstick by Millie, especially during the summer and autumn months. I do believe it is exclusive to Birchbox but I’m sure you don’t need to be subscribed to the monthly subscription to buy from Birchbox.


The LOC lipstick is a really pretty pale pink shade. It’s not completely matte as it has a slight shine to it. I think the shade would be perfect for all occasions. What I love most is that it’s in a ‘crayon’ applicator than your typical lipstick stick. I think this makes it better to apply as you can almost use it as a lip liner and then fill your lips in as you normally would with a lipstick. You could also use the lipstick as a lip liner as well but it is quite thick. I also think it is a really good shade to create ombré lips with. 

The only thing which I would prefer is if it was slightly more pigmented as I do find it wares off throughout the day. As I have a very pale complexion I think the shade looks nice. However, I do feel if your skin tone is darker it may appear a bit too light. This is my assumption based on my experience with the lipstick however I haven’t tested it on other skin tones so I cannot say for sure. 

I really like this lipstick as it adds a little something to my lips if I don’t want to go all out in something dark. I also love the application as it is easy to apply and doesn’t smudge. 

Pros and Cons:


  • It is very easy to apply.
  • It is a reasonable price (£9).
  • It lasts a while on my lips.


  • It isn’t the most pigmented.

Let me know if you have tried and LOC products and what you thought of them! 

Justaddgloss x

Products Mentioned:

LOC Lipstick By Millie


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